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3. Free Subscription – To “JumpStart Your Biz Tips” weekly ezine with free tips, advice and resources.

“Have You Been Thinking About Publishing an Ezine (Email Newsletter) for Months Now and Just Can’t Figure Out What to Write or How to Send It?”

You do realize that publishing an Ezine could be the single most effective and least expensive marketing strategy you add to your plan this year ... but you must do it right!

I know you want more repeat business and referrals. Am I right?

Listen up….. growing your business by having more repeat business and referrals isn't hard to do! You've been going about it all wrong but I have a way you can grow your business - FAST - without ever leaving your office!

Doing an (effective) Ezine can bring you more business quickly and easily by:

• Simply being on top of the minds of your contacts more often
• Allowing you a medium to educate your contacts and prospects more about what you offer
• Expressing yourself as an expert in your industry through your articles, resources and tips
• Building your relationships with your clients, prospects and contacts even more than ever
• Complimenting any advertising or direct mail you may already be doing because you need to be in your contacts faces, mailboxes and INBOXES at all times!

I want to urge you to take action with your email newsletter; the time is now.

I specialize in Relationship Marketing.  It’s what I’ve built my business on – meeting as many people as I possibly can, adding them to my email and mailed database and then marketing to them consistently and creatively in order to build those relationships into ones where they want to use my services, buy my products or at the very least refer all their friends to me and my website for info.

Anyone in any industry can do Relationship Marketing and in this day and age, it works far better than any traditional advertising for the small business owner and entrepreneur – believe me, I’ve been in advertising sales – it’s all about relationships.

So, it’s time to get YOUR email newsletter (Ezine) started.

Because NOT launching an email newsletter
is hurting your business!
  

I developed this program just for you.
It's so easy to get started.

After working with hundreds of small business clients, suggesting they should really have an email newsletter in place in their marketing for ongoing touches with their database – I realized that hardly any of them were following through with this.

I asked them, “Why haven’t you gotten your email newsletter going yet? What’s holding you back?”

They would almost always reply, “I don’t have time to figure out how to get it going and I have no idea what to write.”

All you have to do is:

• Sign up below 
• I'll email you some pre-call questions to answer so I have an idea of what your business is all about
• I'll email you to set up a time to do our 2 hour phone call
• We get on the call (which I record so you can refer back to it) and we brainstorm and layout your entire email newsletter outline including possible topics, content, places to get content, other resources, links, valuable info, sales promotions, call to action and whatever will interest your target audience.  Plus I show you all the ins and outs of the email marketing program and templates that I use and recommend to save you time.
• Then you'll be able to send out your first email newsletter within a few days!  

Kat, it sounds easy but what will I really
walk away with after this call?

• You will feel 100% confident you are sending out the best information and newsletter possible for someone in your industry.
• You will know exactly what you will write about at least for the first 3-6 issues but you’ll also know where to pull great content from after that so you’ll never have the fear of getting writer’s block.
• You will learn the single most important part of your Ezine.
• You will learn sales techniques for your Ezine marketing that are designed to make your readers take action.
• You will learn what you SHOULD and SHOULDN’T put in your Ezine.
• You will learn the importance of solo-promotions, non-newsletter email blasts designed to produce more sales.
• You will have the beginnings of your online Ezine template started, with colors, logo placement, photos, content and more.
• You will know where to get and how to upload photos into your Ezine each week.
• You will know how to strategically link your website pages and other resources throughout your Ezine in order to get more sales, participation from your readers and ongoing interest.
• You will know the ins and outs of the template wizard so it’s easy and quick for you to update your Ezine each week or month when it comes time to write the next one.
• You will know how to upload your email address list and each new contact individually.
• You will know how you can use your website to integrate into your new email program so that the signups are automatic.
• You will know what and how to ask your web designer to make adjustments on your website in order to get more Ezine sign ups.
• You will understand the SPAM laws and know that every Ezine you send out will be obeying each and every one of them or it won’t be launched.

“I’m not trained on the computer; self-taught on word processing and not very well at that I realized after losing a whole book manuscript--so doing an ezine is a BIG challenge. Gratefully, Katrina not only is knowledgeable about the technical aspect and FULL of suggestions about what ought to be included in the text, but patient! Another great aspect of what she does is ask a series of questions, the answers to which I’d never really thought about, but which clarified who my audience is. I have a product everyone can use and clients as diverse as—individuals, families, businesses and employee benefits. Obviously, figuring out who I have the most of and if the target audience is largely male or female helped considerably to determine what to emphasize and how to grab interest.

Katrina has so much information to impart on doing an ezine that the 2 hour conference call felt like 15 minutes. She kept it moving, on track, interesting and most of all DOABLE!

I learned how to design and vary my template, use color and type size for interest, upload pictures and email addresses, and have good examples of grabber headlines. If my email address list had been as ready to go as Katrina, I could have sent an ezine out right away! As I do this on my own, I’m not worried about what we might have missed, because Katrina mentors beyond the 2 hour conference call. That’s a lot of peace of mind!

I recommend the JumpStart Your Ezine Set Up to everyone even thinking about doing an ezine. If you aren’t doing an ezine, you’re missing a great opportunity to keep your name and product in front of your customers and gain warm market referrals.”

~ Joyce McClay, Independent Associate Pre-Paid Legal Services, Inc., Certified Identity Theft Risk Management Specialist, www.prepaidlegal.com/

You See, I’ve Been There Myself.

When I first started writing my own Ezine, 6 months or so into my business I was doing it the wrong way.  I sent out my Ezine through Outlook and put everyone into a distribution list that I could insert into the TO field.  Yes, I first sent it in the TO field.  I learned that lesson quick.

So, then my list grew, and grew and soon I had over 11 different distribution lists going in Outlook because each of them only allowed for so many addresses right?  Plus, Outlook would only let me send one distribution list the Ezine at a time so I had to sit by my computer for over an hour pressing send/receive over and over and over again.  What a waste of my time!

I didn’t even know mind you if any of my emails were getting opened, read or even acted upon because I had no way to track them other than noticing the failed emails that came back.

To top it off I’m a very graphical person and I like things to look cute, matching and stand out, yet I couldn’t put any fancy graphics, logos or photos in my Ezines because I found out they couldn’t always be seen by my subscribers.  In fact, many times when I tried to add a photo people mentioned it took way too long for the email to even open.

Then one day Comcast blocked me.  They said I was sending an abnormal amount of emails every week; they considered me to be SPAM! 

I know a lot of small business owners who send their emails this way; or worse yet send it as an attachment from their regular email provider with little to no message in the body enticing people to open their email.

I know this because I get many of these emails.

But they have no idea either if their emails are getting open, read or even acted upon or forwarded to a friend.

So, I searched all over the internet and asked everyone I knew what programs they knew of that would send Ezines out for an affordable price that was easy to use and I found one - Constant Contact.
 
Now that's all I use and recommend mainly because it's so user friendly AND it tracks all my Ezines - who bounces, who opens, who clicks through and who opts out, etc.

“You can cover more material than most people in a shorter amount of time!” “Katrina you have a fantastic coaching style! It’s not fluffly – just good solid no holds barred business advice (no BS ezine marketing!). You’re fast, to the point, and no nonsense, which means you can cover more material than most people in a shorter amount of time. In our 2 hour JumpStart Your Ezine, Easy Ezine Set Up Service call, I learned so many things - How to make my website more marketable and how to create a good ezine; the importance of image, pictures, and personalization; to get it out there and not worry about perfection; the need to work as much on myself as on my business. I would absolutely recommend your services to my friends and I already have!”

~ Stacy Morris, Focus Copywriter, New York, NY www.FocusCopywriter.com

Couldn’t I Just Learn This Stuff On My Own?

Of course you could but why not learn it from an Award Winning Ezine Publisher like me?

Plus, depending on how computer and internet savvy you are or aren’t it might take you more time than you think.  Believe me, when I first developed my Ezine template on Constant Contact it took me 14 hours just to get the template design to look like I wanted it.  I still didn’t even know all the tricks about the template that I do now – boy I wish I had someone like me back then to help me.

Nowadays, all of these programs have much better online podcasts and trainings to teach you too but if you’re like me, I like to learn and I learn much faster being hands on with a real person.

I’ve also learned that everyone has a breaking point; from those who will do it themselves to those who frankly know they could do it themselves but realize they will spend far too much time doing so and it’s worth it to them to get up to speed much faster with some help.

I can’t help everyone.  There just isn’t enough time in my day to do that.  I only want to work with entrepreneurs and small business owners who know their time is extremely valuable and they want to get up to speed FAST.

If you try to do this yourself and it takes you 10-20 hours of your time – is that a logical use of your time?  Or should you spend 2 hours with me and get it up and running the right way, right now?

**One of my Medi Spa clients started filling in her weekly appointments when she started doing an email newsletter and announced her discounted weekly appointments (those that she wanted to fill that week only).

**A cosmetics company and spa did a series of 3 solo email blast announcements and ended up winning her category in the KCRA A-List (local TV station) contest because all of her clients clicked and voted for her from her emails.

I get it now Kat.  I realize this is something I totally need to be doing in my marketing and why it’s so important to keep in touch with my contacts all the time for top of mind awareness.

 This JumpStart Your Ezine Service
IS FOR YOU IF ANY of the following apply:

• You have no idea what to write about.
• You're not sure what to tell your list of contacts.
• You're not sure if they'll want to read what you send them.
• You're not sure what they want to see from you
• You don't think they really want to hear from you via email.
• You hate getting bombarded with all kinds of spam and email newsletters yourself.
• You feel like you're being too pushy by sending an email newsletter.
• You don't know what the laws are.
• You don't know who to send your newsletters to or where to get their email addresses.
• You don't know if sending email newsletters will really bring in more business.
• You don't know when you'll fit in the time it will take to do your newsletter (even once a month)
• You aren't that computer savvy.
• You don't know how to format or design an email newsletter.
• You want others to forward your newsletters to their friends.
• You think it will cost too much and you don't have the money.
• You think it's ok to just send out your emails through your Outlook or Yahoo account and program because you don't know the difference.
• You want to know your return on investment. How is this type of marketing trackable?
• You have no time to do it now or ever.
• You already do a lot of marketing and think you can't add one more thing.
• You need more repeat, new and referral business.
• You want to be known as an expert in your field.
• You want to get more exposure for your business.
• You want to increase your core list of contacts.
• You want to sell your products or services the most effective way possible.

I guarantee that we will figure out all of these things and how they relate to you, your email newsletter, your time frame, your goals, your business, your target market and your overall marketing plans.

OK Kat, This is EXACTLY What I Need!

What's My Investment for Your JumpStart Your Ezine Set Up Service Where I'll Learn the Best and Easiest Way to Stay On Top of the Minds of All My Prospects, Clients and Contacts and Finally Make More Money?

This JumpStart Your Ezine Service is only $997 (best deal) or you can make 3 monthly payments of $347 each.

ASSISTANT PAYMENT OPTION:  No Additional Fee - they can attend for FREE!

  
You will get more business and most importantly you will be more "On Top of the Minds" of everyone on your email list.

What that means is you'll get more referrals and repeat business in the long run.

Building on the relationships you've already started is the key to a successful small business. Then you want to meet more people, add them to your list and continue corresponding to them forever!

Now's the time to stop thinking about this and actually do it!

And finally, my 100% Guarantee!

If you don’t feel like you got enough value out of our call or still don’t feel like this is something you want to do after our call – I will refund you your entire investment. (I just need to know by the end of our call or within 24 hours of it if you are not completely satisfied.)

So, this is a no brainer, right?
 

Hang On – I'm Giving You Some Other Goodies That Will Help You to Keep Implementing this Each Month…

BONUS #1: 2-FREE Months of membership in my JumpStart Your Marketing™ Silver Mentor Program.

Marketing your business is an on-going task; you will never be able to totally sit idle and NOT market your business in some way. The Silver Mentor Program gives you monthly training calls with myself and occasionally other industry professionals, private monthly open Q&A Calls with me to give you feedback or advice on anything that’s going on in your marketing or business that month, recordings of all the calls, plus an online forum for all Mentor Members where all the calls are posted, resources just for you are housed and many of my articles are kept for your eyes only. This will keep you going! (After your 2-month trial is over, your credit card will automatically be charged $97/month to keep you in the Mentor Program until you decide to cancel.) (A $194 value.)

BONUS #2: Recording of our call.

I record each and every call, and post it on the website, sometimes within minutes of the call, but usually within 24-hours. I realize it’s very hard to think, brainstorm, talk and take copious notes at the same time so this call will be very valuable to you.  This way, you will never miss any information, but it also gives you access to the material as often as you like. (A $150 value.)

BONUS #3: Special Follow-Up Email.

Within 72 hours of our call I will email you my notes of our call and reminders to keep on hand when finalizing your Ezine and to check before you send it out.  (A $350 value.)

FAQs (Frequently Asked Questions)

Q: How do I know if this program is right for me?

A: Any motivated, high-achieving, entrepreneur, coach, consultant or other service professional who wants to achieve greater success and is ready to commit to this type of Relationship Marketing is a good candidate (no whiners or skeptics please!).

Q: Can I get a "deal" to bring my assistant on the call?

A: You sure can. I highly encourage you to bring your assistant to our call so that you’re both on the same page when deciding what to write about and how to design your Ezine.  After all, the more you can delegate to an assistant the better off you’ll be.  Your assistant can participate on the call for NO ADDITIONAL FEE; just let me know when you sign up.

Q: Do you offer a Guarantee?

A: Yes, I do. I always stand behind by programs and services. If at any time during the call you feel I'm not delivering on what I promised, then simply tell me, we’ll end the call, return all of your bonuses, and I’ll refund your entire program fee – 100%.

Q: Can I get this information any other way?

A: You can work privately with me for about 1-3 months and spend somewhere between $1,497 -$25,000. This program is based on my years of training and personal experience coaching entrepreneurs just like you. You can also purchase my Ultimate Marketing Follow Up System which does talk about email marketing and how it relates to your overall follow up system if you prefer to learn at your own pace.

Q: Is there anything I need to do to prepare for this call?

A: Yes, I want to make sure you get 110% of your money’s worth. In any coaching relationship, the client always has “action steps” to take in between or before the meetings. As soon as you register, you’ll receive a simple yet highly effective assignment to complete prior to our call. (I promise, you will thank me a thousand times over by asking you to prepare – you’ll get a ten times return on your investment this way!)

Q: How do I know this program isn't just another class where I spend a lot of money with minimal results?

A: This program is different because:

• We will develop an Ezine outline that works for you and will be of interest to your subscribers that I’ve personally used and have used with tons of my private clients with amazing results.
• You are going to design an Email Marketing Campaign customized to YOU that you’ll be able to actually send within days of our call.
• You will have my help to fine tune your Ezine as you go using the Mentor Program for ongoing assistance and advice.
• I put a ton of pressure and hold you accountable along the way to actually GET THIS DONE!

“I had been wanting for some time to find an easier-to-use tool for my eNewsletter for my business Energetic Wisdom.  I had been using a very UN-user friendly eNewsletter tool that I struggled with each month.  

During the phenomenal marketing session I had with Katrina where she gave me many great ideas to help me with my marketing strategy as well as provided feedback on how to jazz up my web site, she also mentioned Constant Contact.  So when I heard she also teaches people how to use Contact Contact I signed right up!  

First she gave me many great insights about what to include in my eNewsletter.  Then she walked me though selecting the perfect template for my format, and helped me create my eNewsletter right on the spot.  Then came instruction on how to set up and maintain my contact list.  In just a short period of time, with Katrina’s excellent training and coaching, I was up and running with my new and improved eNewsletter.

I frequently receive compliments on my eNewsletter, thanks to Katrina.  She is a valuable member of my resource team for anything to do with marketing and eNewsletters.  And she has many other valuable contacts and resources that she shares with her clients as well.  

Thank you again Katrina for your excellent marketing and eNewsletter wisdom, your contagious enthusiasm for your work, and helping with my business success!”

~ Susan Rueppel, Owner, Energetic Wisdom, Sacramento, CA http://www.energeticwisdom.com/ and Personality Dynamics http://www.personalitydynamics.com/

 ASSISTANT PAYMENT OPTION:  No Additional Fee - they can attend for FREE!

I’m looking forward to working with you, and giving YOU the keys to creating and enjoying a successful, happy and balanced life that you deserve!

Katrina Sawa
The JumpStart Your Biz Coach

(916) 727-4142
katrina@jumpstartyourmarketing.com 

P.S. Close your eyes for a minute and imagine yourself one year from now. Are you struggling in your business or are you attracting clients like crazy? The choice is yours. A year from now, you’ll wish you’d started this today. This kind of marketing takes time so don’t delay any longer; reserve your JumpStart Your Ezine spot before you have to wait months to get in. JumpStart Your Ezine

P.P.S. You can keep on doing the same things in your marketing but you’ll keep getting the same results.  So, if you want to take ACTION in your marketing and really want to JumpStart Your Marketing – Implementing this Relationship style of Marketing is one of the easiest and least expensive ways to do it.  Register now or you’ll keep putting it off – JumpStart Your Ezine

P.P.P.S. This is a NO RISK opportunity. If you don’t get out of this program what I promised, you’ll be given a 100% refund of your investment*. No hassles.

P.P.P.P.S. Have questions? Please call me so I can answer them for you – really! Pick up the phone and call me, don’t be shy.

* Refunds will be given only if party is dissatisfied and verbalizes it within 24 hours of our call.